During such an isolating time she connected with her classmates on zoom and bonded over a shared love for the plush toys. Rebecca Brown, 21, has a wide array of 325 common and rare Squishmallows. ![]() One university student took this time to take her collection to new heights and found comfort and community in her collecting hobby. Top 3 Biggest Squishmallow Collections Rebecca Brown’s Collection Rebecca Brown and her impressive Squishmallow collection – Courtesy of the New York Times from Īlthough this craze began before the pandemic, many found comfort in Squishmallows during this hard time. This post will break down the top 3 biggest Squishmallow collections and the people behind them. As a result, many have taken their hobby to the extreme by spending a lot of money on the brand. With over 800 unique Squishmallows, the demand for new designs shows no sign of stopping. Squishmallows appeals to people of all ages from around the world, as well as social figures and celebrities like Charlie D’Amelio. You will be shocked by the biggest Squishmallow collections. Because they are exclusive, they are more desirable than other plush toys. In addition, rare and limited lines contribute to the brand’s exclusivity. This makes fans want to collect them all before it’s too late. ![]() Besides their cute look and fun personalities, what makes them so popular? Squishmallows is known for its frequent releases of rare and limited lines. These cute plush toys feel like they are stuffed with marshmallows, making them the perfect friend and cuddle buddy. In the age of social media, a brands fame can come overnight. They’re cuddled up at home with a pink axolotl named Archie.There’s No Such Thing as Too Many Squishmallows Collection of colourful Squishmallows – Courtesy of TODAY from The Squishmallow Craze: What Inspired the Biggest Squishmallow Collections? Unfortunately, the human claw machine will not be present.Īt a time when former VidCon king David Dobrik - who was nowhere to be seen this year - faces a $10 million lawsuit brought by collaborator Jeff Wittek for a near-fatal excavator accident, this (lucrative) internet minority isn’t hustling to pull Vlog Squad pranks or start an influencer collective. This won’t be the company’s only event this year: Squishmallows will be at San Diego Comic-Con next month with a new game and rare toys for sale. Bret Ingraham, director of PR at Jazwares, the parent company of Squishmallows, confirmed that more than 10,000 Squish were given away to fans at VidCon - a total that could be worth hundreds of thousands of dollars on the resale market. ![]() While some creators had hundreds of fans waiting to see them - MrBeast’s panel, “YouTube’s Algorithm, Explained,” was packed and turned away more than 200 people - no one matched the hype at the claw. “I know creators like Logan Paul and Tana Mongeau have created chaos in the past at VidCon, but I can’t think of any brand-run exhibit that had that kind of impact,” Weekman said. This is a creators’ event after all!īuzzFeed News reporter Kelsey Weekman, who attended VidCon, said she was blown away by the popularity of the Squishmallows booth. While most of the crowd seemed like organic traffic and genuine fans of the plush product, a few people were paid to participate. Some even took home a Hectico the Cobra Snake, which holds an estimated value of $125 on the Squishmarket. (Yes, the same StockX where your high-school friends buy their Yeezys.) Longtime Squish fans like Kalei Glozier, a 25-year-old who came from Michigan and has a collection of more than 500 Squish, were impressed by the selection at the booth. Lucky collectors hit the Squish jackpot by finding rare items like Jack the Cat, which is sold on StockX for $700. Collectors, content creators, kids with their parents, and adults with friends they’d met in the Squish community all shared the same amount of excitement when it was their turn at the claw. At one of more than 100 attractions across four days at VidCon, fans waited for more than four hours to participate in a “human claw machine,” where they had 20 seconds to grab all the Squishmallows they could - including some rare and unreleased toys.
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